Job Description

Role Overview:
Lead and scale all facets of the agency's function to help B2B clients. Develop and execute B2B marketing strategies that drive new acquisition, elevate brand, and optimize revenue across industrial, manufacturing, construction, logistics, and technology sectors for our clients. This will be a very hands-on role. 

Key Responsibilities:

• Define and own overall marketing strategy: branding, demand generation, digital channels, content, and client communications

• Build, mentor, and manage a lean team of paid‑media, SEO, social‑media, content, and design specialists; establish clear KPIs

• Craft go‑to‑market plans for existing service lines and sector verticals 

• Oversee digital channels (PPC, SEO, social) with data‑driven targets and ROI tracking

• Partner with Sales to align lead‑generation efforts, set SLAs and optimize funnel conversion rates

• Drive thought leadership: case studies, white papers and webinars that reinforce agency expertise

• Implement marketing operations infrastructure (automation, analytics, reporting dashboards) to enable scalable growth

• Monitor competitive landscape and sector trends; adjust strategy to maintain differentiation

• Manage a six‑figure marketing budget, allocate spend across channels and report on ROI

• Advise on marketing integration for strategic partnerships or agency acquisitions

Required Qualifications:

• 10+ years of progressive B2B marketing leadership, with ≥3 years in a C‑suite or equivalent role at an agency or in‑house team

• Demonstrated success growing mid‑market B2B engagements in industrial, manufacturing, logistics or technology sectors

• Proven ability to build and optimize small, multifunctional marketing teams

• Data‑driven decision‑making; proficiency with CRM and automation platforms (e.g., HubSpot, Marketo, Salesforce)

• Strong financial acumen; experience managing budgets in the $200K–$500K range and forecasting ROI

• Track record of securing high‑value client engagements (5‑figure to 6‑figure retainers)

• Excellent stakeholder management; ability to partner with Sales, Finance and Operations leadership

• Exceptional written and verbal communication; comfortable presenting to executive stakeholders

Preferred Qualifications:

• Experience scaling a remote‑first marketing agency

• Sector expertise in industrial or manufacturing verticals

• History of launching new service offerings or expanding into new markets

• MBA or equivalent advanced degree

Compensation Range:

• Base Salary: $100,000–$120,000 USD per year 

• Equity or Profit‑Share: eligibility subject to performance and tenure

Benefits & Perks:

• Fully remote work environment with optional hybrid access in Austin, TX 

• Medical, dental and vision coverage

• 401(k) plan with employer match

• Flexible PTO aligned 

Job Tags

Similar Jobs