SuperATV is currently search for a Director of eCommerce & Digital Marketing who will oversee all aspects of the company’s eCommerce operations, focusing on driving revenue through the Retail (DTC websites) and Marketplace (Amazon, eBay, Walmart) channels. This position is responsible for technology management, website optimization, marketplace execution, and customer experience strategy. The role requires close collaboration with the Director of Marketing, Director of Dealer Sales, and Director of IT to align sales goals with marketing strategies and technical capabilities. Please note this position will be based in Madison, IN (open to relocation).
Technology & Platform Ownership
• Manage eCommerce platforms and payment gateways as the day-to-day owner.
• Oversee updates, integrations, and the implementation of new tools to improve the platform from a Product Owner standpoint.
• Ensure platform functionality aligns with sales and operational goals.
Performance Metrics Management
• Track and optimize key metrics including website traffic, conversion rates, average order value (AOV), and revenue growth.
• Monitor cart abandonment rates and recommend solutions to improve sales funnel performance.
Budget Allocation & Optimization
• Manage paid digital marketing (PPC) efforts and ensure budget is allocated to high-performing channels.
• Oversee platform optimization to maximize ROI on digital advertising spend.
Website Management
• Oversee website performance, user experience (UX), and functionality to ensure seamless customer interactions.
• Optimize site navigation, product pages, and search functionalities to improve conversion rates.
• Execute A/B testing for continuous improvement.
• Lead SEO strategy, planning, and execution.
Revenue Growth Strategies
• Monitor and improve metrics related to AOV, repeat purchase rates, and cart abandonment.
• Identify and implement initiatives to drive sales growth across eCommerce channels.
Analytics & Reporting
• Utilize analytics tools (e.g., Google Analytics, Shopify, Magento) to track performance trends and provide insights.
• Work with Business Intelligence (BI) teams to align campaigns with website data.
• Proven experience in eCommerce management, with a focus on DTC websites and marketplace platforms.
• Strong analytical skills and familiarity with tools like Google Analytics, Shopify, or Magento/Adobe Commerce.
• Demonstrated success in optimizing website performance and user experience.
• Experience in managing digital advertising campaigns and PPC budgets.
• Excellent communication and collaboration skills to work across multiple departments.
Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V.
#SuperATV
...repayment assistance , stipend for fellows. Benefits package includes malpractice, health, life, dental, vision, ST/LT disability, pension plan, vacation/CME with expenses, relocation. Must be BC/BE ; experienced candidates, along with upcoming grads encouraged to...
...online store, Rexel USA has a distribution network of over 460 warehouse storefront locations throughout the U.S. Job Description... ...Employees level and pay will be dependent on their level of experience, knowledge, and capabilities. The Warehouse Associate - Combined...
...Job Title: Pathology Supervisor Core Lab Location: Raleigh, NC Schedule: Monday Thursday, 1:00 PM 11:00 PM; Rotating every 4th Friday; No weekends or holidays Overview The Pathology Supervisor is responsible for overseeing daily operations within the...
...meet eligibility requirements and to mitigate risk or loss to the company. Essential Duties and Responsibilities. Review all loan... ...and VA, as well as other loan programs and private mortgage insurance companies ~ Capability of working in a fast-paced environment...
...Adecco is hiring immediately for Picker Packers with our client in Fort Worth, TX. Picker Packers perform essential roles with one of... ...necessary Minimum 6-month work history Distribution Center or Warehouse experience preferred Experience with distribution systems,...