SuperATV is currently search for a Director of eCommerce & Digital Marketing who will oversee all aspects of the company’s eCommerce operations, focusing on driving revenue through the Retail (DTC websites) and Marketplace (Amazon, eBay, Walmart) channels. This position is responsible for technology management, website optimization, marketplace execution, and customer experience strategy. The role requires close collaboration with the Director of Marketing, Director of Dealer Sales, and Director of IT to align sales goals with marketing strategies and technical capabilities. Please note this position will be based in Madison, IN (open to relocation).
Technology & Platform Ownership
• Manage eCommerce platforms and payment gateways as the day-to-day owner.
• Oversee updates, integrations, and the implementation of new tools to improve the platform from a Product Owner standpoint.
• Ensure platform functionality aligns with sales and operational goals.
Performance Metrics Management
• Track and optimize key metrics including website traffic, conversion rates, average order value (AOV), and revenue growth.
• Monitor cart abandonment rates and recommend solutions to improve sales funnel performance.
Budget Allocation & Optimization
• Manage paid digital marketing (PPC) efforts and ensure budget is allocated to high-performing channels.
• Oversee platform optimization to maximize ROI on digital advertising spend.
Website Management
• Oversee website performance, user experience (UX), and functionality to ensure seamless customer interactions.
• Optimize site navigation, product pages, and search functionalities to improve conversion rates.
• Execute A/B testing for continuous improvement.
• Lead SEO strategy, planning, and execution.
Revenue Growth Strategies
• Monitor and improve metrics related to AOV, repeat purchase rates, and cart abandonment.
• Identify and implement initiatives to drive sales growth across eCommerce channels.
Analytics & Reporting
• Utilize analytics tools (e.g., Google Analytics, Shopify, Magento) to track performance trends and provide insights.
• Work with Business Intelligence (BI) teams to align campaigns with website data.
• Proven experience in eCommerce management, with a focus on DTC websites and marketplace platforms.
• Strong analytical skills and familiarity with tools like Google Analytics, Shopify, or Magento/Adobe Commerce.
• Demonstrated success in optimizing website performance and user experience.
• Experience in managing digital advertising campaigns and PPC budgets.
• Excellent communication and collaboration skills to work across multiple departments.
Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V.
#SuperATV
CornerStone Staffing is looking for someone who can support a Internal Sales Insights Team by ensuring investment-related service cases are efficiently reviewed, processed, and resolved in ACE (Salesforce). As a core administrative partner to financial advisors, success...
...Overview MBA, Investment Banking Associate - 2026 Key Details : Full-time new hires will start in a two-year program commencing in... ...part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum...
...POSITION: LAB AIDE Candidates with experience as a medical assistant, Lab Asst, Medical secretary will be considered. SHIFT: 7A-3P,3P-11P,11P-7A we have 20 open positions. Pay Rate $22 EXP: 6MONTHS MISC: REQUIRED TO WORK WEEKEND. They will have rotating...
...Acara Solutions is seeking a detail-oriented and proactive Business Operations Analyst 2 to join our client located in Fremont CA. Essential Duties... ...Monitor, investigate, and resolve issues related to SAP service orders and notifications. Analyzing data tie-off...
...Great Pay and Benefits!What are you waiting for? The industry is buzzing with the highest hourly pay rate in over 20 years! Select Staffing is NOW HIRING Packers in your area! Join our team and receivecompetitive weekly pay, access to health and retirement benefits,...