Job Description
DESCRIPTION
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.
Do you want to help change the way millions of customers worldwide shop? If so, Amazon Ads is looking for you! Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With our first-party insights, millions of worldwide customer accounts, Amazon properties, and third-party publishers and exchanges—brands can reach the right audiences in the right places, both on and off Amazon.
The Paid Media Marketing Manager on the Amazon Ads Marketing team will drive brand, performance, content, and product marketing objectives through paid media globally. In this role, you will own paid media planning, optimization, and operations for a variety of high profile campaigns. You’ll partner with teams across the Amazon Ads organization to create campaigns tied to business objectives, manage agency relationships, optimize spend, and measure results. This role is both strategic and hands on, responsible for having a vision to how paid media is part of our digital marketing experiences, but also able to do deep into the work to optimize, find trends, and manage campaigns.
The ideal candidate can easily balance data-driven strategic planning with flawless execution. They have a deep experience in paid media, and can leverage this background to know how to scale new ideas, infuse creativity, and test (and test!) to drive results. Leveraging their proven creative, analytical and project management capabilities, they will partner with stakeholders to imagine, plan, implement and optimize compelling campaigns that drive business results.
Key job responsibilities
- Define and execute the paid media strategy for Amazon Ads marketing objectives.
- Partner with Amazon Ads marketing teams as a paid media subject matter expert, aligning business goals with planning and execution.
- Manage and drive a learning agenda and measurement approach
- Maintain a complete planning schedule, and make it constantly visible to leadership and stakeholders.
- Develop KPIs and uncover channel insights to benchmark expectations and goals.
- Build reporting to analyze campaign performance and downstream business impact and optimize against key performance metrics. Present findings to business leaders.
- Work across digital marketing teams to collectively improve the digital marketing experience.
- Manage relationship with agencies and vendors supporting our campaigns
- Keep a pulse on current paid media trends to identify new opportunities for our paid campaigns
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in multi-territory campaign management
Job Tags
Full time, Internship, Worldwide,